Ingredients with Purpose
The effectiveness of our products - and they are very effective - relies strictly on the ingredients we use and how we put them together.
Just like a chef who chooses the best ingredients for a recipe, making natural products isn't that different. (please don't eat our products)
Yes, all of our products are made ethically, are vegan (plant-based), are certified cruelty-free and have minimal environmental impact. Many companies make this claim - and many believe it.
So, how are we different? Well, for one, we have been doing this for 11 years. We have studied and researched each ingredient that goes into our recipes - and not a single ingredient will be there simply because "it smells good".
Each ingredient contributes to the ultimate effectiveness of a product. No fluff.
Sure, it's nice when someone tries a product and says "it smells good". It just so happens that the ingredients used in that specific product appeal to your olfactory system - an added benefit!
There is a purpose in everything we choose to go into our final natural products.
We trust the science of nature. When you see "chemical free" advertised for any personal care product, please cringe. We do. You see, that would be impossible. EVERYTHING IS CHEMICALS. H2O - that is pure chemicals. Your body, chemicals. The air you breathe...yep, chemicals.
Making products that have purpose, using ingredients with purpose, is simply applied organic chemistry and aromatherapy.
Even Vanilla - yes, vanilla has purpose. A source of B vitamins that soothes burns and treats acne. Used in our bath, body, and deodorizer products. Side bonus: It smells good.
We are going to be dissecting our purposeful ingredients regularly.
Please stay tuned.
